in the state of florida, would have happened if the election had been september 6th, october 6th or november 6th. this was structural. this was demographic. this had nothing to do with any issue. no auto bailout. no sandy. no any other effects. and so any other excuse that some republicans make is whistling past their grave yards. >> you accept it's more about demographics, more latino voters, up 10%, almost 11%, almost maxing out. a pretty good showing among white voters, about 39, about the levels of the last four or five cycles. >> well, i mean, he dropped a little bit. he had 43% of the -- >> before him. >> yeah, around where gore and kerry were. you know, they were -- the people you mentioned before, david plouffe, jim messina and jim axelrod -- particularly messina and plouffe, i wrote about this, they saw this as a contest between economics and demographics. the economics were going to be a headwind for president obama and the only way to win was focus like a laser beam on four groups. the rest of the campaign was just mood music for them. they were looking at african-americans, hispani